Discover Belgian design and architecture at the heart of New York
A new design collective featuring the latest Belgian-European architectural and design products from d’apostrophe, Royal Botania, Renson and Delta Light opened on the 11th of may at 255 5th Avenue in New York. The space showcases indoor and outdoor furnishings, lighting, healthy living solutions, flooring and more. It is equipped with state of the art technology and can be used as an event space.
On the 11th of may, the 'Ernest’ flagship store opened up on 5th Avenue in the heart of New York City. This showroom / experience centre displays some of Belgium’s high end residential and project solutions to architects, interior designers and buyers.
Renson, with its solutions for healthy and comfortable interior and exterior climates, fits perfectly among this group of partners establishing a foothold in the US market. Don't expect a traditional showroom. Look for a multifunctional showcase space that works just as well as a dynamic meeting place for social and cultural events with specific Belgian treats. With this ‘flagship store’, founder D’Apostrophe intends especially to create a trend-setting meeting place that inspires in the areas of design solutions for interior and exterior furniture, lighting, floor coverings and healthy and comfortable indoor and outdoor living. The name ‘Ernest’ was chosen on purpose as a link to the Flemish roots of the partners located there.
Paul Renson (CEO Renson): “This Flagshipstore is an important tool for us to inspire architects all over the USA and get familiar with the design solutions that Renson offers for healthy living in- and outdoor”
For a while now, Renson is intensifying its ambition to expand from a Belgian business to a global player in the fields of ventilation, sun protection and outdoor concepts. And that would now appear to be quite well within reach, since the opening of ‘Ernest’ in New York has put the company even more clearly in the spotlight. With direct flights to the East Coast and with its status as the business capital of the United States, Renson is delighted to be represented in New York through its participation in Ernest.
Ernest - 255th avenue New York, NY, 10016 - www.ernest-ny.com
‘CREATING HEALTHY SPACES’ … that’s at the heart of Renson For this dynamic family business and trendsetter in ventilation, sun protection and terrace coverings, devising healthy and comfortable living and working environments underpins everything they do.
Renson invests heavily in innovation, communication and internationalisation with the emphasis on sustainable overall concepts that respond to needs in the areas of energy efficiency, acoustics and design.
Although it has deep local roots, Renson is also increasingly widening its horizons internationally, witness its strong distribution network which meanwhile extends to the US, Russia, the Middle East, Asia and even Australia.